Powerful packaging experience

Design+ worked with Noreen Doyle on developing the Irish Biltong packaging. Irish Biltong is a 100% Irish gourmet beef snack which is high in protein and low in fat. The UX of packaging design was a vital element to the project as it can impact the ability of a product to be sold. Packaging isn’t simply a means to consumption, it’s a large part of the product experience. When developing the packaging design concepts, a key feature to convey was the functionality of the product. Our goal of the packaging design was to help the company sell their product and to do this, we brought together creativity, strategy and research to deliver a powerful packaging experience.